{"id":8684,"date":"2021-07-15T10:19:35","date_gmt":"2021-07-15T10:19:35","guid":{"rendered":"https:\/\/sl.ebavs.net\/projects\/aldi\/"},"modified":"2021-07-21T13:33:37","modified_gmt":"2021-07-21T13:33:37","slug":"aldi","status":"publish","type":"portfolio","link":"https:\/\/sl.ebavs.net\/es\/proyectos\/aldi\/","title":{"rendered":"Aldi"},"content":{"rendered":"<section  class='av_textblock_section av-kpfkla8j-220b5d8f392edaa28a538a6a0aa1442c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/sl.ebavs.net\/es\/proyectos\/\">Proyectos<\/a> \/ Aldi<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-e6692494c04b0b796f6a1aac2aa40188\">\n#top .av-special-heading.av-av_heading-e6692494c04b0b796f6a1aac2aa40188{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-e6692494c04b0b796f6a1aac2aa40188 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-e6692494c04b0b796f6a1aac2aa40188 .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-e6692494c04b0b796f6a1aac2aa40188 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_textblock  el_before_av_section  avia-builder-el-last'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >ALDI x EBAVS\/<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-kmex84l3-0e0ab6555155db8a51fa6f9257e43a1c main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_heading  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8684'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-4793a745e7eae9007fe4460237387fc5\">\n.flex_column.av-o8ei-4793a745e7eae9007fe4460237387fc5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-4793a745e7eae9007fe4460237387fc5 av_one_third  avia-builder-el-3  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-zero-column-padding'     ><p><section  class='av_textblock_section av-kr4txa8e-98a41127c68ccc503dadc60b53a4d593'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Cliente: <a href=\"https:\/\/www.aldi.es\/\" target=\"_blank\" rel=\"noopener\">ALDI<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqm3k37h-0afdcc72361e9d762cbd7b31313af343'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock with-tags'  itemprop=\"text\" ><p><a href=\"https:\/\/sl.ebavs.net\/es\/servicios\/ux\/\">UX<\/a><a href=\"https:\/\/sl.ebavs.net\/es\/servicios\/estrategia-digital\/\">Estrategia Digital<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54\">\n.flex_column.av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54 av_two_third  avia-builder-el-6  el_after_av_one_third  avia-builder-el-last  flex_column_div av-animated-generic bottom-to-top av-zero-column-padding'     ><section  class='av_textblock_section av-l8539z-a2cc3daf0566aadea3227517c1355306'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>ALDI contact\u00f3 con nosotros para mejorar la Experiencia de Usuario (UX) de la Newsletter.<\/p>\n<p>La newsletter es el canal de contacto semanal con los clientes registrados en la base de datos y fue la tercera fuente de tr\u00e1fico a la web de Aldi.es, detr\u00e1s de la B\u00fasqueda Directa y Org\u00e1nica durante el \u00faltimo a\u00f1o.<\/p>\n<p>ALDI quer\u00eda crear una comunidad s\u00f3lida a trav\u00e9s del env\u00edo de la newsletter, donde pudieran generar contenido de inter\u00e9s para sus usuarios y agregarles valor.<\/p>\n<p>Trabajamos en una Auditor\u00eda a varios niveles:<\/p>\n<ul>\n<li>Benchmark de posicionamiento SEO, Contenidos, Tr\u00e1fico y usabilidad de la competencia espa\u00f1ola<\/li>\n<li>Breve overview de las newsletter regionales<\/li>\n<li>Breve rese\u00f1a + mejores pr\u00e1cticas de newsletter en ALDI.BE \/ ALDI.DE \/ ALDI.IT<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmex84l3-771b3508f6b3237e3e27751fe57e3980\">\n.avia-section.av-kmex84l3-771b3508f6b3237e3e27751fe57e3980 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/07\/aldi-ebavs.jpg.webp);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kmex84l3-771b3508f6b3237e3e27751fe57e3980 main_color avia-section-huge avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8684'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616\">\n.avia-section.av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616{\nbackground-color:#4c5de8;\nbackground-image:unset;\n}\n.avia-section.av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#4c5de8;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8684'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hxgm-1ac8ff8ca762230a8272f77533d6bf9e\">\n.flex_column.av-1hxgm-1ac8ff8ca762230a8272f77533d6bf9e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hxgm-1ac8ff8ca762230a8272f77533d6bf9e av_one_third  avia-builder-el-10  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-zero-column-padding'     ><section  class='av_textblock_section av-3c831g-dafce399b54a4688a6a8b59c1c5bcca9'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>UX Newsletter para ALDI<\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54\">\n.flex_column.av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54 av_two_third  avia-builder-el-12  el_after_av_one_third  el_before_av_one_full  flex_column_div av-animated-generic bottom-to-top av-zero-column-padding'     ><section  class='av_textblock_section av-alj4a3-ba5aba7b8d324300be010055f04dd182'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Propusimos trabajar la auditor\u00eda y consultor\u00eda digital en 3 fases:<\/p>\n<p><strong> Fase 1: Auditor\u00eda Newsletter ALDI Espa\u00f1a <\/strong><\/p>\n<p>Propusimos trabajar una auditor\u00eda centrada en revisar los datos de forma anal\u00edtica, revisar Google Analytics, estad\u00edsticas, ratios de abertura, revisi\u00f3n de contenido, env\u00edos y calendarizaci\u00f3n.<\/p>\n<p><strong> Fase 2: Auditor\u00eda de la competencia <\/strong><\/p>\n<p>Revisamos la competencia digital y realizamos un benchmark de los principales competidores regionales, nacionales y ALDI Europa a todos los niveles: SEO, contenido, tr\u00e1fico y u UX.<br \/>\nCreamos un DAFO y\u00a0 extra\u00edmos conclusiones.<\/p>\n<p><strong> Fase 3: Definici\u00f3n <\/strong><\/p>\n<p>Elaboramos pautas estrat\u00e9gicas:<\/p>\n<ul>\n<li>Personalizaci\u00f3n y segmentaci\u00f3n<\/li>\n<li>Tipos de newsletters, calendario de env\u00edo<\/li>\n<li>Mejoras para lograr m\u00e1s clientes potenciales<\/li>\n<li>Mejoras\u00a0 para lograr m\u00e1s tasas de apertura<\/li>\n<li>Mejoras del flujo de registro<\/li>\n<li>Definici\u00f3n de los momentos de los clientes: lead fr\u00edo, lead de bienvenido.<\/li>\n<li>KPIs para medir el resultado<\/li>\n<li>Definici\u00f3n de lista de mejoras UX usando wireframes: subject del mail, encabezados, contenidos, c\u00f3digos de color y pautas, definici\u00f3n de secciones.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-43262f052cd0e72ed7b205c9ff94b674\">\n.flex_column.av-o8ei-43262f052cd0e72ed7b205c9ff94b674{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-43262f052cd0e72ed7b205c9ff94b674 av_one_full  avia-builder-el-14  el_after_av_two_third  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-l8539z-a2cc3daf0566aadea3227517c1355306'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.aldi.es\/\" target=\"_blank\" rel=\"noopener\">ALDI<\/a><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element 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id=\"style-css-av-o8ei-5fe0a6c8ebeabb8909bbe1d9ad67c62e\">\n.flex_column.av-o8ei-5fe0a6c8ebeabb8909bbe1d9ad67c62e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div  class='flex_column av-o8ei-5fe0a6c8ebeabb8909bbe1d9ad67c62e av_one_full  avia-builder-el-18  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqqshrg0-0241b50039467a7a72d60e45b8bcee2d\">\n.avia-image-container.av-kqqshrg0-0241b50039467a7a72d60e45b8bcee2d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kqqshrg0-0241b50039467a7a72d60e45b8bcee2d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kqqshrg0-0241b50039467a7a72d60e45b8bcee2d av-styling-no-styling avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling'   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SEO<\/p>","protected":false},"author":2,"featured_media":8468,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"tags":[],"portfolio_entries":[384,224],"class_list":["post-8684","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-estrategia-digital","portfolio_entries-ux-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre nuestra Estrategia Digital+ UX para ALDI - EBAVS\/<\/title>\n<meta name=\"description\" content=\"Conoce nuestro trabajoo con ALDI una consultor\u00eda de UX y Estrategia Digital para el Newsletter en Espa\u00f1a. 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