{"id":8687,"date":"2021-07-14T10:24:11","date_gmt":"2021-07-14T10:24:11","guid":{"rendered":"https:\/\/sl.ebavs.net\/projects\/la-caixa\/"},"modified":"2021-07-21T14:00:51","modified_gmt":"2021-07-21T14:00:51","slug":"la-caixa","status":"publish","type":"portfolio","link":"https:\/\/sl.ebavs.net\/es\/proyectos\/la-caixa\/","title":{"rendered":"La Caixa"},"content":{"rendered":"<section  class='av_textblock_section av-kpfkla8j-220b5d8f392edaa28a538a6a0aa1442c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/sl.ebavs.net\/es\/proyectos\/\">Proyectos<\/a> \/ La Caixa<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c8d3b83bd2450d53883dc87f323add5b\">\n#top .av-special-heading.av-av_heading-c8d3b83bd2450d53883dc87f323add5b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-c8d3b83bd2450d53883dc87f323add5b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-c8d3b83bd2450d53883dc87f323add5b .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c8d3b83bd2450d53883dc87f323add5b av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_textblock  el_before_av_section  avia-builder-el-last'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >La Caixa x EBAVS\/<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-kmex84l3-0e0ab6555155db8a51fa6f9257e43a1c main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_heading  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8687'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-4793a745e7eae9007fe4460237387fc5\">\n.flex_column.av-o8ei-4793a745e7eae9007fe4460237387fc5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-4793a745e7eae9007fe4460237387fc5 av_one_third  avia-builder-el-3  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-zero-column-padding'     ><p><section  class='av_textblock_section av-kqm3k37h-c53d895d1eae355b4526a03532ceb462'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Agencia: <a href=\"https:\/\/www.odisea-bcn.es\/\" target=\"_blank\" rel=\"noopener\">Odisea Barcelona<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqm3k37h-0afdcc72361e9d762cbd7b31313af343'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock with-tags'  itemprop=\"text\" ><p><a href=\"https:\/\/sl.ebavs.net\/es\/servicios\/ux\/\">UX<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54\">\n.flex_column.av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54 av_two_third  avia-builder-el-6  el_after_av_one_third  avia-builder-el-last  flex_column_div av-animated-generic bottom-to-top av-zero-column-padding'     ><p><section  class='av_textblock_section av-l8539z-a2cc3daf0566aadea3227517c1355306'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Odisea, agencia de\u00a0 publicidad y comunicaci\u00f3n situada en Barcelona, nos pidi\u00f3 colaborar para el proyecto de UX de <strong>la newsletter de Accionistas de La Caixa<\/strong>.<\/p>\n<p>La newsletter de Accionistas CaixaBank es una publicaci\u00f3n digital de car\u00e1cter mensual que se env\u00eda por correo electr\u00f3nico a los accionistas de la entidad. La newsletter Accionistas ha pasado de ser una publicaci\u00f3n en formato pdf, tipo revista, a un microsite responsive donde el dise\u00f1o se adapta a cada dispositivo para optimizar la experiencia de usuario.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-fi856z-701074f41df4583107a0a816891d77d6'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nos propusimos analizar las diferentes piezas actuales para su revisi\u00f3n UX y hacer propuesta de mejoras. Y trabajamos en:<\/p>\n<ul>\n<li>Revisi\u00f3n de elementos de interacci\u00f3n<\/li>\n<li>Mejoras de la arquitectura de la informaci\u00f3n y estructura<\/li>\n<li>Creaci\u00f3n de wireframes<\/li>\n<li>Mejoras de interface<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmex84l3-22e781f09ec962e646d4454d8e28b81c\">\n.avia-section.av-kmex84l3-22e781f09ec962e646d4454d8e28b81c .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/07\/ebavs-lacaixa.jpeg.webp);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kmex84l3-22e781f09ec962e646d4454d8e28b81c main_color avia-section-huge avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8687'><div class='entry-content-wrapper clearfix'><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616\">\n.avia-section.av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616{\nbackground-color:#4c5de8;\nbackground-image:unset;\n}\n.avia-section.av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#4c5de8;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kmex84l3-c1e60f3e0e15d8e6639afc1812500616 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8687'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hxgm-1ac8ff8ca762230a8272f77533d6bf9e\">\n.flex_column.av-1hxgm-1ac8ff8ca762230a8272f77533d6bf9e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hxgm-1ac8ff8ca762230a8272f77533d6bf9e av_one_third  avia-builder-el-11  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-zero-column-padding'     ><section  class='av_textblock_section av-3c831g-dafce399b54a4688a6a8b59c1c5bcca9'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>UX Newsletter Accionistas La Caixa<\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54\">\n.flex_column.av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-7cc85d6ba2679116c80e5b6ab9dfdf54 av_two_third  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full  flex_column_div av-animated-generic bottom-to-top av-zero-column-padding'     ><section  class='av_textblock_section av-alj4a3-ba5aba7b8d324300be010055f04dd182'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Creamos unos wireframes con la aplicaci\u00f3n de propuestas de mejoras tanto en mobile como en desktop del e-mail, landing page y microsite.<\/p>\n<p>Nos centramos en:<\/p>\n<ul>\n<li>Facilidad de aprendizaje: f\u00e1cil y r\u00e1pido de aprender<\/li>\n<li>Eficiencia: el sistema debe permitir al usuario incrementar su productividad<\/li>\n<li>Memorabilidad y consistencia: debe ser f\u00e1cil de recordar, el usuario no ha de memorizar<\/li>\n<li>Minimizaci\u00f3n de errores<\/li>\n<li>Satisfacci\u00f3n: qu\u00e9 tan placentero es para el usuario usar el sistema propuesto.<\/li>\n<\/ul>\n<p>Propusimos diferentes escenarios de flow de usuarios para mejorar los puntos a nivel de UX.<\/p>\n<p class=\"p1\">Propusimos utilizar recursos de movimiento para hacer m\u00e1s atractiva nuestra landing y microsite. A su vez indicamos que estos movimientos estar\u00e1n supeditados a la WPO (Web Performance Optimization) la velocidad de carga del site para mejorar la accesibilidad del usuario y no abusar en movimientos ni en peso que nos pod\u00eda llegar a penalizar y tener una carga lenta del site.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-43262f052cd0e72ed7b205c9ff94b674\">\n.flex_column.av-o8ei-43262f052cd0e72ed7b205c9ff94b674{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o8ei-43262f052cd0e72ed7b205c9ff94b674 av_one_full  avia-builder-el-15  el_after_av_two_third  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-l8539z-a2cc3daf0566aadea3227517c1355306'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/multimedia.caixabank.es\/lacaixa\/ondemand\/criteria\/espacioaccionista\/newsletterdiciembre19\/index.html\" target=\"_blank\" rel=\"noopener\">Newsletter Accionistas<\/a><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8687'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o8ei-5fe0a6c8ebeabb8909bbe1d9ad67c62e\">\n.flex_column.av-o8ei-5fe0a6c8ebeabb8909bbe1d9ad67c62e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 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class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8018 avia-img-lazy-loading-not-8018 avia_image' src=\"https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/07\/ebavs-lacaixa-ux.jpg.webp\" alt='La Caixa x EBAVS\/' title='ebavs-lacaixa-ux'  height=\"986\" width=\"1400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/07\/ebavs-lacaixa-ux.jpg.webp 1400w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/07\/ebavs-lacaixa-ux-300x211.jpg.webp 300w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/07\/ebavs-lacaixa-ux-1030x725.jpg.webp 1030w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/07\/ebavs-lacaixa-ux-768x541.jpg.webp 768w, 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<\/p>","protected":false},"author":2,"featured_media":8022,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"tags":[],"portfolio_entries":[224],"class_list":["post-8687","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-ux-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX Newsletter, Microsites Accionistas La Caixa - EBAVS\/<\/title>\n<meta name=\"description\" content=\"Nuestra colaboraci\u00f3n con Odisea en Consultor\u00eda UX para la Newsletter Accionistas La Caixa. 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