{"id":5898,"date":"2018-10-12T13:53:05","date_gmt":"2018-10-12T13:53:05","guid":{"rendered":"https:\/\/sl.ebavs.net\/?p=5898"},"modified":"2021-08-31T08:48:01","modified_gmt":"2021-08-31T08:48:01","slug":"porque-nos-pusimos-ebavs","status":"publish","type":"post","link":"https:\/\/sl.ebavs.net\/es\/blog\/porque-nos-pusimos-ebavs\/","title":{"rendered":"Porqu\u00e9 nos pusimos EBAVS"},"content":{"rendered":"<p>Os transcribo una t\u00edpica conversaci\u00f3n que tenemos:<\/p>\n<ul>\n<li>\u00abGenial, p\u00e1same un e-mail a barbara@ebavs.net\u00bb<\/li>\n<li>\u00ab\u00bfC\u00f3mo?\u00bb<\/li>\n<li>\u00abS\u00ed. EBAVS\u00bb<\/li>\n<li>\u00ab\u00bfEVAVS?\u00bb<\/li>\n<li>\u00abNo, espera que deletreo: E de Espa\u00f1a, B de Barcelona, A de Alicante, V de Valencia y S de Salamanca\u00bb<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dec3a118876\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dec3a118876\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sl.ebavs.net\/es\/blog\/porque-nos-pusimos-ebavs\/#EBAVS\" >EBAVS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sl.ebavs.net\/es\/blog\/porque-nos-pusimos-ebavs\/#%C2%BFQue_es_esto_%C2%BFPor_que_EBAVS\" >\u00bfQu\u00e9 es esto? \u00bfPor qu\u00e9 EBAVS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sl.ebavs.net\/es\/blog\/porque-nos-pusimos-ebavs\/#La_gente_nos_llama_y_escribe_de_miles_de_maneras_EVABS_EBAUS_IBABS%E2%80%A6pero_nunca_EBAVS\" >La gente nos llama y escribe de miles de maneras EVABS, EBAUS, IBABS&#8230;.pero nunca EBAVS.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sl.ebavs.net\/es\/blog\/porque-nos-pusimos-ebavs\/#Asi_que_vamos_a_revelar_nuestro_misterio\" >As\u00ed que vamos a revelar nuestro misterio:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"EBAVS\"><\/span>EBAVS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_esto_%C2%BFPor_que_EBAVS\"><\/span>\u00bfQu\u00e9 es esto? \u00bfPor qu\u00e9 EBAVS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"La_gente_nos_llama_y_escribe_de_miles_de_maneras_EVABS_EBAUS_IBABS%E2%80%A6pero_nunca_EBAVS\"><\/span>La gente nos llama y escribe de miles de maneras EVABS, EBAUS, IBABS&#8230;.pero nunca EBAVS.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sinceramente, creemos que tenemos un <strong> problema serio con nuestro naming<\/strong> y es que el cliente no sabe ni qu\u00e9 significa.<\/p>\n<p>Hace 18 a\u00f1os, creamos este nombre, pensando en lo que quer\u00edamos, en lo qu\u00e9 nos gustaba, el c\u00f3digo, internet, jam\u00e1s pensamos construir una marca ni ser una empresa.<\/p>\n<p>EBAVS simplemente era la contracci\u00f3n entre dos nombres, los nuestros B\u00e1rbara y V\u00edctor, V\u00edctor y B\u00e1rbara.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Asi_que_vamos_a_revelar_nuestro_misterio\"><\/span>As\u00ed que <strong>vamos a revelar nuestro misterio<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>E:<\/strong>\u00a0La E hace 18 a\u00f1os era lo <strong>m\u00e1s<\/strong>, era s\u00edmbolo de modernidad y se antepon\u00eda a todo lo moderno. Por ejemplo\u00bbE\u00bb (Email, Ebusiness) equivale a lo que ahora ser\u00eda la I (iPhone, Ipad), as\u00ed que como eramos (y somos) unos modernos nos pusimos una E por delante.<\/li>\n<li><strong>BAVS:<\/strong> Usamos el diminutivo de BARBARA en ingl\u00e9s: BABS, y lo juntamos con las siglas de VICTOR SANTACREU: VS. \u00a1ty tachaaaan!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A su vez, utilizamos una di\u00e9resis en la \u00e4, significado de dos cabezas pensantes (qu\u00e9 creativos ehh?) pero por suerte en el a\u00f1o 2000 en las urls no se pod\u00edan poner signos (GRACIAS INTERNET). Aunque bien pensado nos hubiera quedado un poco mueble de Ikea.<\/p>\n<p>Imaginaros la misma conversaci\u00f3n de antes pero con la di\u00e9resis:<\/p>\n<ul>\n<li>\u00abGenial, p\u00e1same un e-mail a barbara@eb\u00e4vs.net\u00bb<\/li>\n<li>\u00ab\u00bfC\u00f3mo?\u00bb<\/li>\n<li>\u00abS\u00ed. EB\u00c4VS\u00bb<\/li>\n<li>\u00ab\u00bfEVAVS?\u00bb<\/li>\n<li>\u00abNo, espera que deletreo: E de Espa\u00f1a, B de Barcelona, A de Alicante con di\u00e9resis, V de Valencia y S de Salamanca\u00bb<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Tras pensar en cambiar nuestro nombre de EBAVS para poner una marca m\u00e1s legible, nos hemos dado cuenta de que:<\/p>\n<p>&#8211; Si escribes <strong>EBAVS en Google<\/strong> no tenemos competencia y la primera p\u00e1gina es nuestra (aunque Google nos diga que que \u00abQuiz\u00e1s quisiste decir: ebay\u00bb) Web, redes sociales, im\u00e1genes&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4334 aligncenter\" src=\"https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2017\/06\/SERP-Ebavs.png.webp\" alt=\"SERPS ebavs\" width=\"674\" height=\"737\" srcset=\"https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2017\/06\/SERP-Ebavs.png.webp 674w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2017\/06\/SERP-Ebavs-274x300.png.webp 274w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2017\/06\/SERP-Ebavs-645x705.png.webp 645w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2017\/06\/SERP-Ebavs-450x492.png.webp 450w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Nos gusta <a href=\"https:\/\/sl.ebavs.net\/es\/equipo\/\"><strong>EBAVS<\/strong><\/a> y su significado.<\/p>\n<p>Somos diferentes y especiales y queremos seguir deletreando nuestro nombre.Conoce m\u00e1s de nosotros <a href=\"https:\/\/sl.ebavs.net\/es\/blog\/bienvendia-de-nuevo-ebavs\/\">entrevista a EBAVS<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Os transcribo una t\u00edpica conversaci\u00f3n que tenemos: \u00abGenial, p\u00e1same un e-mail a barbara@ebavs.net\u00bb \u00ab\u00bfC\u00f3mo?\u00bb \u00abS\u00ed. EBAVS\u00bb \u00ab\u00bfEVAVS?\u00bb \u00abNo, espera que deletreo: E de Espa\u00f1a, B de Barcelona, A de Alicante, V de Valencia y S de Salamanca\u00bb<\/p>","protected":false},"author":2,"featured_media":4325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[168,185,109],"tags":[],"class_list":["post-5898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buenas-practicas","category-ebavs-es","category-estrategia-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porqu\u00e9 nos pusimos EBAVS - EBAVS\/<\/title>\n<meta name=\"description\" content=\"Descubre porqu\u00e9 nos llamamos EBAVS. 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