{"id":9326,"date":"2022-02-17T17:52:00","date_gmt":"2022-02-17T17:52:00","guid":{"rendered":"https:\/\/sl.ebavs.net\/?p=9326"},"modified":"2022-02-18T09:30:59","modified_gmt":"2022-02-18T09:30:59","slug":"formacion-seo-sem-ebavs","status":"publish","type":"post","link":"https:\/\/sl.ebavs.net\/es\/blog\/formacion-seo-sem-ebavs\/","title":{"rendered":"Formaci\u00f3n SEO \/ SEM x EBAVS\/"},"content":{"rendered":"<p>Empezamos este 2022 con m\u00e1s fuerza que nunca y se nos presenta un nuevo a\u00f1o escolar con muchos nuevos proyectos y retos. El primero que os queremos compartir es la <b>Formaci\u00f3n SEO y SEM <\/b>que haremos de Abril de 2022 a Junio de 2022 con ESHOB: Escuela Superior de Hosteler\u00eda de Barcelona.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dec3c9c9c9a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dec3c9c9c9a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sl.ebavs.net\/es\/blog\/formacion-seo-sem-ebavs\/#Formacion_online_subvencionada\" >Formaci\u00f3n online subvencionada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sl.ebavs.net\/es\/blog\/formacion-seo-sem-ebavs\/#Inscripcion_al_Curso_SEO_y_SEM\" >Inscripci\u00f3n al Curso SEO y SEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sl.ebavs.net\/es\/blog\/formacion-seo-sem-ebavs\/#Temario_de_la_formacion_SEO_y_SEM\" >Temario de la formaci\u00f3n SEO y SEM<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Formacion_online_subvencionada\"><\/span>Formaci\u00f3n online subvencionada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se trata de un <b>curso de SEO y SEM<\/b> totalmente subvencionado para trabajadores en activo o en ERTO. El curso ser\u00e1 en formato virtual: formaci\u00f3n online &#8211; nos veremos por Zoom- cuenta con 60 horas, 2 d\u00edas a la semana (martes y jueves) y ser\u00e1n 3 horas .<\/p>\n<p>Si quieres mejorar tu carrera profesional en el \u00e1mbito del marketing digital, marketing en buscadores o posicionamiento en buscadores, publicidad digitales este es tu curso.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9344\" src=\"https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes.png.webp\" alt=\"Formaci\u00f3n 100% subvencionada\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes.png.webp 1080w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes-300x300.png.webp 300w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes-1030x1030.png.webp 1030w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes-80x80.png.webp 80w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes-768x768.png.webp 768w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes-36x36.png.webp 36w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes-180x180.png.webp 180w, https:\/\/sl.ebavs.net\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2022\/02\/post-eshob-ebavs-termes-705x705.png.webp 705w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inscripcion_al_Curso_SEO_y_SEM\"><\/span>Inscripci\u00f3n al Curso SEO y SEM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inscr\u00edbete al <a href=\"https:\/\/cursos.eshob.com\/catalogo\/curso\/77\/351-Posicionament-web-SEMSEO-60h-Aula-virtual\" target=\"_blank\" rel=\"noopener\">curso online de Formaci\u00f3n SEO \/SEM de la ESHOB<\/a>, escuela de Hosteler\u00eda de Barcelona.<\/p>\n<p>Las clases ser\u00e1n te\u00f3rico-pr\u00e1cticas y vamos a descubrir todo lo que est\u00e1 relacionado con el posicionamiento SEO y SEM.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Temario_de_la_formacion_SEO_y_SEM\"><\/span>Temario de la formaci\u00f3n SEO y SEM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ya en 2017 trabajamos en Betahaus haciendo un breve<a href=\"https:\/\/sl.ebavs.net\/es\/blog\/seo-workshop\/\"> workshop SEO<\/a> a nuestros coworkers pero este proyecto ser\u00e1 mucho m\u00e1s interesante.<\/p>\n<p>Vamos a profundizar en todos los aspectos SEO.<\/p>\n<p>Este curso de SEO y SEM contar\u00e1 con 20 sesiones que recorreremos:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 es SEO? Las 3 patas del SEO: t\u00e9cnico, contenido y linkbuilding. SEO OnPage y SEO OffPage, posicionamiento org\u00e1nico<\/li>\n<li>SEO t\u00e9cnico, qu\u00e9 es, estructura de datos, enlaces, WPO<\/li>\n<li>SERPS, crawlers, posicionamiento en Google, buscadores verticales<\/li>\n<li>Herramientas SEO: Google Search Console, Lighthouse, PageSpeed, SemRush, Sistrix, ScreamingFrog,<\/li>\n<li>SEO On Page: Factores, contenidos, estrategias de posicionamiento<\/li>\n<li>\u00bfQu\u00e9 es y c\u00f3mo hacer un keyword research? Palabras clave y su influencia en el posicionamiento web SEO<\/li>\n<li>Web sem\u00e1ntica<\/li>\n<li>SEO Off Page: Factores, backlinks, disavows, KOI, RRSS<\/li>\n<li>Consultor\u00eda SEO<\/li>\n<li>Estrategia SEO<\/li>\n<li>Mantenimiento SEO<\/li>\n<li>Anal\u00edtica web y medici\u00f3n: KPI&#8217;s, Data Studio<\/li>\n<li>Casos de \u00e9xito<\/li>\n<li>SEM: \u00bfQu\u00e9 es? Publicidad online: Display, Youtube, Google Adwords o Google Ads, CPC, CPM, etc..<\/li>\n<\/ul>\n<p>Finalizamos el curso con una clase presencial y una prueba te\u00f3rica y pr\u00e1ctica.<\/p>\n<p>Solo son 15 plazas y ya tenemos m\u00e1s del 50% reservadas.<\/p>\n<p>Inscr\u00edbete al <a href=\"https:\/\/cursos.eshob.com\/catalogo\/curso\/77\/351-Posicionament-web-SEMSEO-60h-Aula-virtual\">curso online de Formaci\u00f3n SEO \/SEM de la ESHOB<\/a>, escuela de Hosteler\u00eda de Barcelona.<\/p>","protected":false},"excerpt":{"rendered":"<p>Empezamos este 2022 con m\u00e1s fuerza que nunca y se nos presenta un nuevo a\u00f1o escolar con muchos nuevos proyectos y retos. El primero que os queremos compartir es la Formaci\u00f3n SEO y SEM que haremos de Abril de 2022 a Junio de 2022 con ESHOB: Escuela Superior de Hosteler\u00eda de Barcelona. &nbsp; Formaci\u00f3n online [&hellip;]<\/p>","protected":false},"author":2,"featured_media":9331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[185,386],"tags":[],"class_list":["post-9326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebavs-es","category-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formaci\u00f3n SEO \/ SEM x EBAVS\/ - EBAVS\/<\/title>\n<meta name=\"description\" content=\"Formaci\u00f3n SEO\/SEM con ESHOB. 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