Digital Strategy: Instagram and Pinterest

It’s been a long time since the last post.

In these 7 months, we had not breathed, in fact, we became parents of a child, born in late February, so in EBAVS/ we have grown a little more. So now, it’s time to write again about my job: Digital Strategy, and in this case my personal digital strategy on Instagram and Pinterest.

We are very happy to be a 4 little family: Victor – Family CTO, Barbara – CEO of home, Júlia aka #juliapetarda our PM and the small Dídac 5 months aka Feliciano.

Instagram is the social network that I use to reflect the evolution of our family and “petardos” (as I call them).
Instagram like all social networks has rules to increase engagement with the user:

daily post
definition publication hours
mentions
using #
users interaction
videos or boomerangs
analysis post with more exit, etc…

In my case, I add little rules: publish what I want and I find aesthetic with a clear criterion which is my family.

I love images, I am an addict (photos, paintings, films, art books, comics etc …) with a lot of memory’s photographic and why I love social networks based on images (I’m an art historian). For example, one of the most I use is Pinterest; reminds me of the clipping magazines I do in my adolescence.

Pinterest is an aspirational network. A feminine network, especially for use before going to sleep, from 9 to 12 pm, is when more pinners are.

I’m a Pinterest influencer with 12.2K followers.
Why?

For many reasons:

Pin daily – more than 11.2K -.
Pin aesthetic criteria.
Definition boards.
Analysis boards with more followers and increase pins.

In summary, create a digital strategy for Pinterest.

If in personal level networks you can establish strategies, then imagine a professional level. One of the services I usually work in EBAVS/ is a consultancy and digital strategy: social networking, UX, SEO, Web Analytics etc.

I recommend analysis tools to review the social networks.

Pinterest:

Pinterest Analytics: a free tool.
Tailwindapp: pay tool, schedule pins, connect Instagram, monitoring, analysis, trends, content management, etc.

Instagram:

Stats for Instagram: free tool.
Iconosquare: pay tool, content management, schedule, monitor, #, track, etc.

So, if you want to improve your profile social networks use these tools to see what content is most liked or pined and create a strategy yourselves.

But let me say one thing, have CRITERIA, either an aesthetic or element that makes you feel very comfortable to users and creates engagement.